Your privacy is very important to us. Mackinac Media, Inc. (“Mackinac”) collects certain personally identifiable information from its Site users on www.mackinacmedia.com (the “Site”). This policy describes what the types of personal information we collect and how we use that information.

Information We Collect

When you visit the Site, we collect and store certain information automatically and other information only when you provide it to us. We automatically collect information relating to:
· your IP address
· your computer browser information
· the Internet address that you visited before accessing our Site
· the Internet address that you visit when you leave our Site
· the date, time and duration of your visit
· the name of the domain and host you used to access the Internet
· the pages and features of our Site which you used.

We may use “cookies” to assist in automated data collection and to track Site usage. “Cookies” are simple text files stored on your computer for record-keeping purposes. The use of cookies is a standard practice among Internet Web sites; most Internet browsers permit a user to accept, decline or delete cookies. If you reject cookies, you may still use the Site, but your ability to use some of its features may be limited.

In addition, we collect and store information that you voluntarily provide when you place an order, send us an email, use certain Site features, participate in a survey or contest, or register with us. If you place an order, we request certain personally identifiable information from you, including contact information and financial information.

Information Use and Disclosure

We use collected information to market our products, to communicate with customers, to respond to inquiries, to provide information about our products, to resolve problems, and to manage our Site and assess its use patterns. Unless it is for the purposes you have requested or originally agreed, we will not share the personally identifiable information you provide via the Site with any non-affiliated third parties, except (a) with your consent, (b) to third parties with whom Mackinac contracts to carry out the internal operations of the web site or our business; or (c) as may be required by law or court order or to protect the personal safety or property of our users, the public, or ourselves.

Unless you instruct us otherwise, Mackinac may contact you to provide information about products, services, promotions, contests, or other activities or offers that may be of interest to you. In addition, with each communication you receive from us, you will be given the opportunity to indicate if you do not wish to receive future communications.

We also may share aggregated demographic and site visit data with certain third parties such as advertisers and distributors; this aggregated data does not identify individual users. In the event that Mackinac goes through a business transition, such as a merger, acquisition by another company, or a sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.

Links to Other Sites

This policy only applies to information collected while you are on our Site pages. These pages may frame or contain links to other web sites, including sites of third parties who have a relationship with Mackinac or display Mackinac trademarks or other brand elements. Please be aware that when you click on a link that takes you to another web site, any information you provide, including financial information, is subject to the privacy policy of that site, and that Mackinac does not control and is not responsible for the privacy practices of such other sites.

Children’s Privacy

This web site is not directed toward children, and we do not knowingly collect information from children.

Security

We are committed to protecting personal information collected through the Site against unauthorized access, use or disclosure. For Site security purposes and to maintain its availability for all users, we employ software to monitor traffic to identify unauthorized attempts to upload or change information or otherwise damage the Site. We know that security is a concern for all customers and we committed to employing reasonable technology to protect the security of our Site. However, no site is 100% secure. We will take measures that we believe are commercially reasonable and appropriate to protect your information from unauthorized access or disclosure and accidental loss, alteration or destruction.

Policy Updates

This privacy policy is effective as of May 2, 2005. We reserve the right to change this policy at any time, so please review it frequently. Any such policy updates will be effective when posted.

Contact Us

If you have questions or concerns regarding this statement, please email us at customerservice@mackinacmedia.com

All trademarks and other proprietary materials herein are the property of Mackinac Media, Inc.
© 2005. All rights reserved.